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A design stitched onto a material through the use of high speed, computer controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread.
The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing. Embroidery is most commonly used on logo patches, apparel and caps or hats.


  • Size of the main embroidery.
  • Size of written letters.
  • Framing the embroidery (pockets on shirts).
    • Embroidered above pocket.
    • Remove pocket, embroider, then resew the pocket.
  • Long turn-around time for large orders.
  • Fine detail will not brand correctly.


  • Adds a more prestigious look to the garment.
  • Small quantities are often more cost-effective than Screen Printing.
  • Embroidery will not fade or wash away.
  • Certain items must be embroidered - some items cannot be screen printed (Eg. - fleece, certain moisture management garments, and synthetic garments).

Heat Pressing

heat press is a machine engineered to imprint a design or graphic on a substrate, such as a t-shirt, with the application of heat and pressure for a preset period of time. While heat presses are often used to apply designs to fabrics, they can also be used to imprint designs on mugs, plates, jigsaw puzzles, and other products.


  • Limited physical size of branding on products.
  • A flat, solid surface is preferred.
  • Fine detail may not show, depending on the item.


  • Not limited to any amount of colours.
  • Quick turn-around time.
  • Looks professional and classy.

Screen Printing

Screen printing typically uses a fabric stretched tightly over a frame. Images are created by blocking parts of the screen using various techniques. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each color to be printed and colors must be applied in passes allowing drying time between each. This is the most common method of imprinting on promotional items and apparel such as T-shirts.


  • Some items can't be screen printed.
  • Some products are limited to 1 colour only.
  • Rough surfaces will not print correctly.
  • Cannot brand on seams & zips.


  • Can brand up to A3 (420mm x 297mm) on certain items.
  • Turn-around time is good.
  • Shows small words and fine detail better than embroidery.
  • Can have shading to a degree - there are some limitations.


A thin layer of Polyurethane resin is applied to a digital sticker, creating a 3D effect stand alone products include: dome stickers, name badges, key rings, zip pullers.


  • Stickers may come off the products.
  • Turn-around time is long, slow process.
  • Cannot brand uneven or rough surfaces.
  • Cannot brand on any fabrics.
  • When ironed directly on print, the print might get damaged.


  • Can brand any smooth, flat surface.
  • Full colour print.
  • Can be a great alternative to a 1 colour screen print on certain bags & items.

Laser Engraving

The process of permanently marking the surface of an item with a very high intensity light source. Laser is divided into 2 main categories: C02 laser which is cutting and marking on organic items (cork, wood, glass, plastic, leather), and YAG laser which is used for marking metals.


  • Limited physical size of branding on products.
  • A flat, solid surface is preferred.
  • Cannot brand fabrics and plastics.
  • Fine detail may not show, depending on the item.


  • Can brand all metal items.
  • Decent turn-around time.
  • Looks professional and classy.
laser engraving
pad printing

Pad Printing

An etched plate is covered with ink, and then wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.


  • 4 Colours maximum, no shading (solid colours only).
  • Small words & fine detail will be shown as solid.
  • Only certain items may be branded this way (pens, bottles).


  • Can brand uneven / rounded surfaces.
  • Quick turn-around time.

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